It also suits the man who is hard to buy for precisely because he says he wants nothing. A collection asks nothing of him, needs no assembly, and does not sit around as clutter. He opens it, shares some, keeps the rest, and that is the whole transaction. For a certain kind of recipient, that ease is exactly the appeal.

A few practical points. Decide on personalisation early, since a date or names printed on the box adds a step to the order and needs lead time. Read any message back for spelling before you commit, because a printed error on an anniversary gift is a poor look. Allow extra time near Christmas, when a December anniversary competes with the busiest ordering window of the year.

Read more from individually wrapped chocolates.

For the mid-range milestones, a tenth or a twentieth, the occasion earns a fuller collection. These are the anniversaries people tend to mark with a dinner or a small gathering, and a larger box suits both the moment and the room. Personalisation with the year or lilyobriens.ie a couple's names lifts it from a nice box to a keepsake of a specific date.

Then there are the larger thank yous, a promotion helped along by a mentor, or a significant favour, where a fuller collection is appropriate. Match the size of the gift to the size of the gesture and you rarely misjudge it.

Presentation matters less for this recipient than for most, but a clean, uncluttered box still reads better than fussy wrapping he will only bin. The chocolate is the gift; the packaging just needs to get it there in good order.