A "Website SEO Audit" of your website content reveals all the impediments to your rankings. You deserve more than just rankings… I deliver partnership-based technical SEO services, integrity and website content optimisation that exceeds expectations. 6. What On-Site SEO Issues are Assessed? 7. What Off-Site SEO Issues are Assesed? These are free, "no-obligation" SEO Audits and Reviews, methodical inspections which examine what is wrong with the website, how to fix it, and outline indicative costs. The SEO Auditor’s examination and careful assessment not only tell you what needs doing, but the documentation also explains why it is necessary. The review document also provides a benchmark against which future search ranking progress can be measured. Internal navigation is a critical element to both users and SE engine spiders trying to index a site. It is therefore a key element of the audit process. The web auditor will make comparisons between the number of pages indexed by the Top Source Media LLC 3 search engines, and the actual count of pages contained within the website.

Discrepancies between the two figures are indicative of problems for robots/ spiders trying to access and index the site’s internal content. How visitors navigate your site is also important, even if you’re a small business. This involves testing if the site’s navigation is simple to follow, and if the products /services and contact information are easy to access. 1 ranking competitors’ sites. Assessing the competition is smart - as per the old adage "Know your enemy." Looking at what up-market competitors are doing can be very informative. Are there effective "call to action" items that help site visitors understand what you want them to do, in order to access your products and services? Visitor Experience; auditing assesses if the website’s intent and purpose are evident on the Home page for a first-time visitor. Is the content easy to skim-read, and is it easy to find and understand the important points?

Are contact details apparent, are contact forms easy to find and fill in? Does the website include multiple mechanisms for visitors to engage you in communication? Website Owners Experience; does the website have a user-friendly Admin system that provides an easy way for the owner to make changes? Contact information is helpful in creating an air of credibility, along with references, client feedback, office premises & staff photographs and building location maps. Address this via the Advanced SEO package. Software version upgrades often include security patches as part of the update. The website reviewer will check the current version of all installed website software against real-world versions. Where possible, it’s good practice to activate auto-updates on WordPress, plugins and themes. Password security procedures will also be assessed in terms of brute-force login attack protection. A reliable web application firewall should also be operational to protect against a range of database attacks. An SEO audit should also address if the "domain registrant" is actually the real owner - in some cases, the web designer may register the domain on behalf of the owner and effecting the transfer of ownership may be overlooked.

Websites may be registered by the owner of the domain, an employee, or a 3rd-party web designer. The SEO audit of website ownership should establish if an agreement was made between the owner of the site and the de facto registrant and if so, what is the current status of that agreement. The owner should always be the registrant on record! A thorough website technical audit scrutinises the site to identify suboptimal aspects. Equally important, a technical audit tool like Website Auditor also identifies opportunities where optimisation improvements can make a positive difference. As a representative of a reputable NZ SEO agency, the auditor’s goal is to deliver a comprehensive review of how well your website is performing, and how to make long-term improvements. Benchmarks are established by an experienced NZ SEO specialist/search engine optimisation consultant, and these provide a point of reference against which forward progress can be measured. Implementing required changes on a website takes time to take effect, and it’s vital to have a baseline, and a reporting system, to monitor progress.